Tuesday, November 03, 2009

Book Marketing

I'm sure you've seen this before, but it never ceases to amaze me.
I love how the publishing world is using videos to market books, specifically creating a trailer for the book.
Here's one I found this morning for Caroline Rance's Kill Grief:

I have to admit that reading about this particular book has created more of a desire to read it, because the trailer is not really doing it for me, but the fact that they are making videos to market a book is amazing.
Is this a good thing or a bad thing?
I guess it's worked for movies all these years, but does it symbolize that we're having to lure people back to reading books?

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